About Us

Proud Member of

Full-service Marketing Firm

PMI Pros Inc. (formerly Performance Marketing, Inc.) is a full-service marketing firm that assists in the creation and execution of marketing plans tailored to meet the unique needs of each client. We have been in business for over 15 years, serving a variety of clients from small businesses to a premier golf course community to malls around the country.

In the past few years, we have focused on more regional, national, and international business development. Our offices are based in Lecanto, Florida with representatives regularly traveling to the Northeast and the West Coast.

Serving Businesses of All Industries and Sizes

We have handled a number of medical-related clients including doctors, a heart monitoring company, and a hospital because we work with HIPPA-compliant solutions. We also build and integrate management systems for small- to medium-sized companies to manage contacts, e-mails, and inventories. Shopping carts are another option we have made available to clients for their websites and social media. We also handle a large number of mall websites, in which we have built relational databases to make website navigation simple for website visitors and website management simple for clients.

Our staff of associates are highly credentialed and experienced in their areas of expertise and can help with business and marketing plans, strategy, graphic design, database development, and web development. If you have any questions and need some assistance with your various marketing, data systems, and internet needs, please review our portfolio and services and call us at: (352) 564-2020.

The Team

Eric Palhof

Eric Palhof

President / Art Director

Eric is a rare talent who is equally at home designing creative material as he is managing customer accounts. Versatile both in his skills and in his thinking, he is unafraid to venture into new areas of marketing. He continuously educates himself on new skills, tools, and concepts to stay current with new trends and technologies.

A graduate of the prestigious Art Institute of Boston, which is now The College of Art and Design at Lesley University in Cambridge, Massachusetts, Eric is a masterful designer skilled in the art of marrying creative concepts with outstanding graphics. As creative director, he oversees and strategizes campaigns, coordinates branding, and manages graphic designers and copywriters. Eric is the creative force behind every logo, billboard, and brochure by PMI Pros. He also devises proposals to meet the individual wants and needs of each client and works in areas such as database development and client relations.

Eric brings to the table a wealth of experience as an art director, working in marketing and advertising hotspots around the country. Initially trained at the award-winning agencies Pearson & MacDonald in Boston and Advantage Vail in Vail, Colorado, he was hired as senior art director for San Francisco's Group 4 Marketing. In Boston, Eric was awarded the Silver for the coveted and prestigious Francis W. Hatch award for Promotion of Advertising Services.

Eric is well traveled, having visited four continents outside North America in addition to his extensive travels within the country. When he's not working, Eric enjoys cooking, home improvement, and spending time with his family.

small clear crab
Masumi Palhof

Masumi Palhof

Vice President / Creative Director

Masumi is a graduate of the University of Central Florida with a Bachelor's degree in Writing and Rhetoric. She has been with PMI Pros for over eight years and has taken on many roles during that time including manager, social media department head, copywriter, and lead website developer. She travels between Maine, Florida, and Alaska where she now resides, and enjoys photography, fishing, foraging, swimming, and beach combing.

She likens her approach to working at PMI Pros with her love of wildlife photography:

Writing and wildlife photography don’t seem to have much in common on the surface. I spend a lot of time outside photographing nature, and taking a really close look at small creatures and plants. I tend to notice things that a lot of people overlook. I like to think I take that same approach to my work. Designing websites and editing copy takes a great deal of close examination, just as wildlife photography does. With photography, I try to get the angle and settings just right so that people can see nature from my point of view. Allowing people to see something from a new perspective is also essential in my job as a writer and web designer. I try to get my audience to see something the way our client sees it... to get them to relate to the people behind the brand and appreciate what those people have to offer the world.

Danielle Ridenour

Danielle Ridenour

Production Assistant

Danielle is a researcher and strategist with a degree in Writing and Rhetoric from the University of Central Florida. She specializes in research and analysis and user experience strategy and copy. She believes any quality design is developed from defining a problem. Problems and people fuel her. She seeks to understand each aspect of a community or environment and works to collaborate with others to come up with solutions to make the world better.

Danielle assists in website design and administration, customer service, and copywriting. Danielle lends her knowledge of UI (User Interface) and user accessibility to help improve the websites we build.

When she's not researching or creating, she is learning more about design and development. In her spare time, you can find her volunteering or planning future adventures to new places.

Yuri Palhof

Yuri Palhof

Production Assistant

Yuri is a versatile thinker who is both creative and highly organized. She has a Bachelor's Degree in Social Sciences and a Master's Degree in Elementary Education and Teaching.

Yuri lends a hand in e-mail and domain setups, graphic design, and also with website usability testing and content management when needed.

Yuri enjoys traveling, snowboarding, sewing, and spending time outdoors.

Martha Maeda

Copywriter / PMI Pros Associate

Martha Maeda is a technical writer and copywriter, and the author of over 20 books including The Complete⁠⁠ Guide to Green Building and Remodeling Your Home, Basic Guide to Investing in ETFsHow to Wipe Out Student LoansHow to Solar Power Your Home, and How to Open & Operate a Financially Successful Independent Record Label. She enjoys the challenge of developing marketing strategies for the Internet and social media. Martha brings with her depth and clear thinking in delivering copy that hits the mark. Experience counts, and Martha always delivers.